Only two players under the age of 21 in the top two divisions in European football have hit double figures so far this season, Rowe is one and is joined by Real Madrid’s Jude Bellingham.
The winger, who displayed flashes of quality in his Premier League cameos under Dean Smith, has burst onto the scene in the Championship.
He hadn’t started a league game five months ago – now everyone has heard of Rowe.
His exploits in the East Anglian derby presented him as a man for the big occasion.
The footage of him casting his gaze to the away end as he emerged from the Portman Road tunnel a sign of his character.
Rowe has a hunger for goal innate in the top talents – that obsession with finding the net that exists only in a select few.
He craves the limelight and of making an impact on the biggest stage.
By David Wagner’s own admission last weekend, it wasn’t his best outing.
Rowe had just 15 touches of the ball – two of them led to goals, and another was to try an audacious overhead kick in the build-up to his equaliser.
But it’s more than that – Rowe is a breath of fresh air. In a footballing world that is grey and uptight, he is a much-welcome technicolour. It is a young man loving his work.
That shouldn’t feel rare, but it is. It’s hard not to root for him. Watching him play is like watching a kid on the common.
It’s a young boy with dreams and a deep-rooted love for the game.
Given his level of performance and output, there is an inevitability that the links with top-flight clubs were set to come.
Wolves have monitored him closely over recent months, with their head of scouting, Ben Wrigglesworth, running the rule over him on multiple occasions.
His trajectory, output and performances suggest his career is heading in one direction.
It may be that his journey moves quicker than Norwich’s.
There is an argument that cashing in next month would make sense given Ben Knapper’s desire to reduce the average age of the squad, to refresh the side and strengthen with the long term in mind.
The finance received from a major sale would allow them to start that process.
Likewise, Norwich have been bitten before by rejecting offers for players when they were on a positive trajectory.
See Max Aarons as a prime example – what could have been a £20m fee ended up less than half of that.
What if Rowe never reaches these levels again? What if they elect to sell him and he doubles his valuation quickly? These are the questions that send decision-makers at football clubs mad.
