Former BYU Cougars linebacker Sione Takitaki, now of the NFL’s Cleveland Browns, might not be a household name around the country, but his name probably couldn’t be much better from a marketing standpoint for one prominent company, and the two sides have now come together.
Last week, Takitaki began posting ads on his Instagram account for Takis, the hot chip snack, featuring himself and his wife, Alyssa.
One of the posts is a video ad that begins with Alyssa Takitaki sitting on a couch using a TV remote and she says, “Babe, the game’s about to start. Bring me a snack.”
The camera pans to Sione Takitaki, who asks, “Like what?”
His wife responds, “You know what I like. Bring me some Takis.”
Sione Takitaki excitedly says, “Be right there,” and he runs to the kitchen, where a huge supply of Takis is on display.
After rummaging through the bags, Sione Takitaki grabs one and jumps on the couch with his wife, and she says, “Oh, I’ve been craving these. Thanks, babe,” and they start watching the TV.
The commercial closes with Sione Takitaki back in the kitchen, bag of Takis in hand, with the display of Takis in the background.
“In the Takitaki household, Takis is our gameday snack,” he says as he eats one slowly while staring at the camera.
