The Detroit Lions unveiled their new uniforms tonight at Ford Field during a Lions Loyal Member-exclusive Uniform Reveal presented by Ford. The new uniforms come following the success of the Lions 2023 season and convey a combination of the team’s modern era and the legacy of the historic franchise.
“We are excited to launch a new era of Lions football,” said Detroit Lions President & CEO, Rod Wood. “Honolulu Blue and Silver has defined the Detroit Lions for generations and I am proud that we found a way to continue to evolve the look with a nod to the past and a focus on the future. The traditional look of our primary jerseys combined with the bold attitude of our alternate jerseys capture the essence of Detroit and the multi-generational fans base that supports us.”
The Lions leadership team set out to reestablish Honolulu Blue by working with Nike to adopt a richer tone of the unique color that harkens back to an earlier era.
True silver has also made its way back into the uniform, featured in various outlines and stripe elements, as well as in the team’s traditional pant.
Outside of the conventional colors, the team is also bringing black back into their uniforms, with a black jersey featuring Honolulu Blue lettering encased in a silver outline and an all-black alternate pant option.
Inspired in part by Ford’s reimagination of the Bronco, the SUV served as a muse for the team in taking a classic look and creating a sharper interpretation for the modern era.
The Lions and Nike Design teamed up on their new primary jersey to create a fresh take of the uniforms worn by the early 90s teams.
The striping across various pieces of the uniform were also inspired by the sleek design commonly seen on the iconic Mustang.
Rooted in Detroit, the uniforms draw the connection between the team and the hardworking, passionate community the Lions represent.
