This upcoming season, Georgia Bulldog fans may recognize a new menu item available at concession stands inside Sanford Stadium.
Beer! According to reports, the University will begin to permit the sale of alcoholic beverages such as seltzers and beer at the beginning of the 2024 season.
The decision likely comes as a massive relief to numerous of-age Bulldog fans, as Georgia was one of the last remaining SEC schools to not allow the beverage to be sold within their football venues.
This, of course, did not include the Bulldogs’ basketball venue Stegman Coliseum, which had been selling the beverage since the 2021 and 2022 seasons.
The University’s decision to allow beer to be sold likely stems from the prospect of added revenue, pressure from the public, as well as the staggering attendance that the Bulldogs have experienced at home games over the past few seasons.
Since the 2021 season, the Bulldogs have sold out every single one of their home games.
After being one of the final holdouts in the SEC, Georgia will open beer sales to all fans at home football games in 2024.
Athletic director Josh Brooks announced the news at Wednesday’s meeting of the school’s athletic board.
The move comes five years after the SEC lifted its ban on alcohol sales at conference events.
Georgia and Auburn were the final two SEC schools to not sell beer to the general public at football games.
Auburn has not formally announced whether it will do so this fall but has been slowly moving in that direction, selling beer at basketball games in Nov. 2023, becoming the final SEC school to sell alcohol at athletic events.
Georgia has been on a slow march to full-fledged alcohol sales.
When the SEC lifted its ban in the summer of 2019, Georgia allowed alcohol to be brought to private suites and certain club areas.
The school later allowed beer sales for men’s and women’s basketball games at Stegeman Coliseum, followed in 2022 by baseball and softball games.
