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(BUSINESS WIRE) NEW YORKCoty Inc. (COTY, NYSE) – Leading nail color and care company Sally Hansen has announced its first-ever, ground-breaking sports collaboration with collegiate basketball star Jared McCain. McCain is well-known for his captivating presence on and off the court. His distinct look and unabashed self-expression have drawn attention from millions of people, which makes him the ideal representative for Sally Hansen’s cutting-edge nail care range.

As Sally Hansen’s first-ever NIL sponsorship agreement with an athlete, this partnership is historic for the company. Sally Hansen is spearheading the movement in the sports sponsorship space to embrace uniqueness and inspiration as college athletics develops.

One of his college basketball team’s best players, Jared McCain, has received a lot of praise for his extraordinary abilities.on the tennis court. Millions of followers have fallen in love with Jared for his unreserved acceptance of nail polish as a part of his unique style. With a social media following comparable to some of the biggest names in sports, McCain has blazed a new path for self-expression and encouraged others to do the same.

Senior Vice President of Coty US Consumer Beauty, Kevin Shapiro, made the following statement on the collaboration: “At Sally Hansen, we make salon-quality products that are affordable and we think people should feel free to express their individuality and creativity. Jared McCain is a standout player on the court who also drew attention to himself with his distinctive nail designs that showcased his colorful self-expression. We’re happy to have him join the Sally Hansen family because he has remained true to himself.”

McCain will represent Sally Hansen as a brand ambassador as part of the partnership, encouraging diversity and individuality in the sports industry and beyond. Sally Hansen and Jared McCain want to work together to push the limits of conventional sports sponsorships and ignite a new generation to fearlessly embrace their uniqueness.

Established in 1946 by Sally Hansen, Sally Hansen Inc. is a global beauty brand. The invention of the revolutionary Hard As Nails product, which was patented in 1957, launched Sally Hansen’s career. Over the years, Sally Hansen has established herself as a byword for innovative beauty solutions and unrestricted creativity, consistently pushing the envelope in innovation.

Sally Hansen is dedicated to producing high-quality beauty products that work hard and enable everyone to get salon-quality results at home. With a strong history of innovation and a commitment to client pleasure, the brand’s goal is to elevate self-care to a mindset and provide people the courage to embrace their own beauty. Visit sallyhansen.com or Instagram to find out more.

One of the biggest beauty corporations in the world, Coty was established in Paris in 1904 and has a portfolio of well-known products in the areas of fragrance, color cosmetics, and skin and body care. Coty provides global customer service by offering mass market and luxury goods in over 130 nations and territories. People are empowered by Coty and our brands to express themselves freely and create their own ideas of beauty, and we are dedicated to having a positive environmental effect. Visit coty.com, LinkedIn, and Instagram to learn more.