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If you don’t know Paige Bueckers yet, you’re about to: The UConn Husky is one of the top prospects for next year’s WNBA draft.

But no matter what happens next, she’s already made basketball history: In 2021, Bueckers was the first freshman to win the Naismith Trophy (widely considered the top individual honor in women’s college basketball); that same year, she also took home the title of Best Female College Athlete at the ESPY Awards.

This year, Bueckers returned to the ESPYs (she was nominated for Best Comeback Athlete, having bounced back after tearing her ACL) wearing white Jimmy Choo loafers, a lilac KidSuper suit, and a braided updo.

The look cemented her status as a leader in both athleticism and style.

“I think it’s important to know that you don’t have to put yourself in a box,” she tells Allure.

“You don’t have to look a certain way—you can express yourself through beauty and what you wear.”

Lately, Bueckers has been leaning into the former through a collaboration with hair color brand Madison Reed.

She’s been dyeing her hair blonde since she was a teen, she tells Allure, but as her schedule gets increasingly more hectic, there’s little time to get her roots touched up.

Enter Color Wonder, the brand’s new range of at-home demipermanent shades, which last for about 25 washes.

And since the color isn’t permanent, Bueckers was inspired to switch it up: Last week, she teased her new shade—which we know now is to her nearly five million followers on Instagram and TikTok.

Her comment sections were immediately flooded with compliments and pink-heart emojis.