Hair color brand Madison Reed has tapped UConn women’s basketball star Paige Bueckers and three of her teammates to front its new demipermanent hair dye, ColorWonder.
Retailing for $34 and coming in 16 shades including Sparkling Rosé, That’s So Fire, It’s Giving Golden and “Bronde,” the dye purports to last up to 25 washes, offering consumers a low-maintenance alternative to the salon.
Bueckers — who is poised to be the number-one pick in the 2025 WNBA draft — has so far sported Sparkling Rosé, and is looking forward to giving her followers input on which colors she should try next via Instagram story.
“Being able to inspire the next generation of athletes and younger kids to be confident in expressing themselves in different ways, and not have to fit into a box — those are values I share with Madison Reed.”
UConn forward Azzi Fudd will serve as a Madison Reed ambassador and impact adviser with Bueckers, while forward Ice Brady and rising freshman Morgan Cheli will front the new launch alongside the pair.
“Our products, traditionally, have been focused around covering gray hair,” said founder — and UConn alum — Amy Errett, adding that ColorWonder opens the door for consumers “to start coloring with Madison Reed when you’re 24 and keep on coloring with us until you’re 75 — that’s a powerful brand promise.”
As part of the partnership, Errett is sponsoring UConn’s Gampel Pavilion and XL Center for the next three years, making it the first female-founded, grad-founded brand with court naming rights at UConn.
