The term NASCAR ignites reverence and instills trust. Americans associate the word with family time, a sport that brings everyone together.
The sport has so much to offer to all age groups, packed with abundant entertainment.
But the real reason why it is so popular is because of its authenticity.
But when someone taints the term with inappropriate usage, that simply reflects badly on the said person.
It is a sick marketing practice and must be called out.
Above all, someone who fools around with food is simply distasteful.
There is a concept of Cloud Kitchens, popularly known as Ghost Kitchens, that is gaining traction across the USA.
These are food outlets that house multiple brands under the same roof and accept only food deliveries and no dine-ins.
YouTuber Eddy Burback shared a video on his channel revealing the deceptive nature of these kitchens.
One of the biggest companies that owns such ghost kitchens in America is Los Angeles-based Virtual Dining Concepts (VDC).
Its website lists the brands that it works with, wherein a specific brand caught Eddy’s attention.
It is called NASCAR Refuel; a virtual restaurant brand, and the kitchen has a NASCAR theme.
Now, that’s not a coincidence because VDC launched the brand in partnership with the NASCAR Refuel smartphone app, the official website, and DoorDash right before the NASCAR Xfinity Series Wawa 250 at Daytona International Speedway in 2023.
