Several hours after the Detroit Lions’ new jerseys prematurely leaked online Thursday morning, the team unveiled the full uniforms at an evening event for season-ticket holders at Ford Field, focusing on a series of subtle improvements to their most recent ensemble by reaching into the past for inspiration.
The program lasted a little longer than a half-hour and involved opening comments from owner Sheila Hamp and coach Dan Campbell, a series of video packages, current players modeling the new uniforms and franchise legends Barry Sanders and Chris Spielman sharing their thoughts with the more than 5,000 fans in attendance.
Influenced by Ford Motor Company’s relaunching of the Bronco in 2021 as a modernized classic, and borrowing heavily from the Lions’ early 1990s look, the points of emphasis with the uniform updates include tweaks to the presentation of the team’s color scheme, a reworking of the number font, sharpening the contrast of the numbers and nameplates, and streamlining the overall appearance, including cleaner striping on the sleeves.
The more drastic changes were reserved for the team’s alternates. The all-gray “Color Rush” uniforms are out, replaced by a black jersey and pants combo, which will be paired with the blue helmets the team released a year earlier.
Notably, those helmets are also getting an overhaul, with the retro logo utilized in 2023 being swapped for a black version of the team’s leaping lion logo, along with black striping and a black facemask.