Coniglio’s Pizzeria in New Jersey was supposed to have Giants quarterback Tommy DeVito in their premises to sign autographs.
It was part of a burgeoning reputation that the New York starter has cultivated ever since replacing the injured Daniel Jones.
It has been a feel-good story about a boy who still lives with his parents in New Jersey and eats home-cooked Italian food, and is now the starter for the local team.
He has also leaned in heavily to his heritage, with his signature celebration of “pinched fingers” after scoring plays.
All of this was too good for Coniglio’s to pass up and they wanted Tommy “Cutlets”, as he is now known, to sign some autographs this Tuesday.
The deal was that those who came would have to pay $50 per signature and the quarterback was booked for $10,000.
But with his rapid rise, especially after leading the Giants to win over the Packers with a two-minute drill, rumors have it that his asking price is now $20,000.
With the price doubled, Coniglio’s pulled out of the campaign as it was no longer sustainable for them.
