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Such is the case with the New York Giants, one of the league’s oldest and most storied franchises. On August 1, 2024, the team will officially celebrate its 100th year in existence, having grown from an entity first founded in 1925 by bookmaker Timothy Mara for the “bargain” price of $500 into a billion-dollar corporation that has won eight NFL championships, including four in the pre-Super Bowl era.
As the Giants get ready for the start of a new season which will hopefully see the team get back on track after over a decade of ups and downs, the team, which has already unveiled a commemorative 100-anniversary logo and has also announced a special throwback uniform for their Week 1 regular-season opener against the Minnesota Vikings, is gearing up for its latest big initiative:A Night with Legends, presented by Verizon which will be held on Thursday, June 20 at the Theater at Madison Square Garden beginning at 6:30 p.m..
Attendees will be treated to a display of artifacts from the team’s history, including the busts of its Hall of Fame enshrinees on loan from the Pro Football Hall of Fame and the four Lombardi trophies.
There will also be three-foot wall posters across the entire theater, with photos from 1927 to the last Super Bowl..
Attendees will get a sneak peek at the upcoming Hard Knocks series, which will debut on HBO on July 2. They will also hear from general manager Joe Schoen, head coach Brian Daboll, and others from the team. Proceeds from the event will go toward the Giants Foundation.
In an interview with the Locked On Giants podcast, Nilay Shah, the Giants’ senior vice president of marketing and brand strategy revealed that the year-long anniversary programming is based on four objectives.
“The first one was we needed to make sure we celebrated all 100 seasons. The second thing that we aligned on was the fact that we needed to figure out how to tell our story on a national level. The third is we want to make sure we have unique activations for all our constituents,” Shah said.
